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THE INSTRUCTOR
Cathey Salerno
- Trailblazer in European Head Spa: Cathey achieved over 600 bookings within two months after launching the European Head Spa Scalp Lounge Experience.
- Industry Expert: With 40+ years of experience, Cathey is a respected salon owner and coach in the hair industry.
- Founder and Innovator: Established Picaso Studios and Cathey Salerno Bridal Education to specialize in bridal beauty services.
- International Educator: A sought-after educator for AG, Kerastase, and Goldwell, inspiring professionals worldwide.
- Luxury Beauty Consultant: Partners with luxury hotels globally to create bespoke beauty services for brides.
- Mentor and Advocate: Has mentored numerous apprentices, helping them build successful careers in the beauty industry.
COURSE DESCRIPTION
This course delivers a luxurious head spa experience centered on client care, scalp and hair health. Participants will learn essential elements of setting up a head spa business, including personalized client consultations, advanced shampoo techniques, and effective use of exfoliating and massage tools. The course includes a bonus business component covering insider financial management and business planning strategies.
Super-Nano Steamer Technology:
Learn how to use this new technology and how it’s different from standard steamers that can damage hair.
Utilizes ultra-fine particle steam that penetrates the core of the hair, replenishing moisture and aiding in the deep absorption of treatments. This technology is especially effective when combined with a 100% amino hair treatment, delivering active ingredients deep into the hair and providing lasting effect
WHAT YOU’LL LEARN
- Overview of European Scalp Facial
- How the European Head Spa differs from other scalp and hair treatments
- Scalp and Head Mapping
- Key areas of the scalp and head
- Scalp Conditions Analysis and Brushing Techniques
- Analyzing different scalp conditions
- Analyzing different hair conditions
- Effective brushing techniques for scalp health and practice
- Recommending the right products for scalp and hair
- Client Consultation and Personalization
- Key strategies for effective client consultation in a head spa setting
- Personalizing treatments based on different scalp and hair conditions
- Massage and Shampoo Techniques
- Fundamental head massage techniques used in European Head Spa
- Advanced shampooing techniques
- Effective use of exfoliating brushes, facial brushes, electric massagers, pressure aids, and tools
- Designing a Luxury Client Experience
- Designing a holistic treatment experience
- Elements that make up a holistic head spa experience
- Integrating sensory elements (like aroma, sound, and touch) into treatments
- Choosing the right products for clients
- Personalizing Treatment Plans
- Creating tailored treatment plans
- Factors to consider when personalizing treatments (e.g., scalp type, hair condition, client preferences)
- Upselling and Prebooking Strategies
- Effective strategies for upselling services and products in a spa setting
- Encouraging prebookings and client retention
ANALYSIS, PERSONALIZATION & ROLE PLAY
Gain Seamless Technique Mastery: Learn to analyze scalp conditions effectively, enabling you to personalize treatments that address individual client needs for optimal scalp health and relaxation.
Personalize Client Consultations: Learn to conduct thorough consultations and customize each head spa session, ensuring treatments are uniquely tailored to meet every client’s specific needs.
Design a Luxurious Space: Create an upscale environment with sensory elements like calming aromas, sounds, and personalized touches for an unforgettable client experience.
COURSE CONTENT
- Overview of scalp facial treatments
- Mapping key scalp and head areas
- Analyzing scalp and hair conditions
- Mastering brushing and exfoliation techniques
- Personalizing client consultations and plans
- Fundamental massage and shampoo techniques
- Creating a holistic spa experience
- Recommending products for scalp health
- Upselling services and client retention
Our mission is to make the world a more beautiful and positive place by bringing people together to engage in fun and inspirational beauty education and experiences.
Evoke your imagination. Explore and Evolve.